SCHOLZ RENOVATES BUILDING AS HEADQUARTERS
Clifford M. Scholz, AIA, noted as the designer of many mansions with Mediterranean revival or other traditionally inspired architecture, has moved his firm, CMSA, to a freshly renovated headquarters building at 300 S. Orange Ave. in Sarasota.
CMSA shares the building with SHS Design, an interiors firm run by Susan Hritz Scholz, Cliff's wife.
Unlike much of his work, the building features a crisp modernist design. The architect said his firm's younger architects prefer contemporary design and he would like to nudge the firm in that direction.
CMSA has been awarded the "Best Of Houzz" for 2013 by Houzz, an online platform featuring residential remodeling and design. In its 20th year, CMSA was chosen by the more than 11 million monthly users of Houzz. The award has two criteria — customer satisfaction and design.
— Harold Bubil, Real Estate Today
SAF SEMINAR ON "ITALIAN FUTURISTS"
A century ago, a group of Italian intellectuals had had it up to here with the Neo-Classicism of the 19th century. They embraced and promoted all things modern, especially the technology of the contemporary city — and in the process helped pour the foundation for the modern movement, which eventually gained a foothold in Sarasota.
"The Italian Futurists: Art and Architecture" is a lecture by Dr. Matthew McLendon, curator of Modern and Contemporary Art at the John and Mable Ringling Museum of Art in Sarasota.
His talk, at 5:30 p.m. Thursday, March 7, is part of the Sarasota Architectural Foundation's lecture series. It will be held at the Herald-Tribune's Community Room, 1741 Main St., Sarasota. A reception follows from 7 until 8 o'clock. Admission is $10 for SAF members, $15 for non-members and $5 for students with identification.
Information: info@saf-srq.org, or call (941) 364-2199.
"Beginning in 1909, the Italian Futurists attempted to ignite a pan-cultural revolution in Europe and then, the world," said McLendon. "Seeing technology as the basis for a new culture, the Futurists resolutely rejected 'the past' and firmly embraced all the speed, noise, machines, communications, information, and other transient impressions of life in the modern city.
"Futurists, such as the writer Filippo Tommaso Marinetti and the architect Antonio Sant'Elia, loudly deplored the 19th-century movement of Neo-Classicism as 'that astounding outburst of idiocies and impotence.'
"As such, the Italian Futurists were the aesthetic and cultural basis of what was to follow during the remainder of the century, in modern architecture in general and in the Sarasota School."
— Harold Bubil, Real Estate Today
